Logos and graphic manuals (5cr)

Objective

After the successful completion of the unit, the students: have mastered the planning and development of a corporate brand identity, and are aware of the basic applications of corporate brand strategy on visual identity are aware of the importance of corporate visual identity as part of a company, both as an external and an internal factor projecting the strength of the company are able to carry out the logo design process and implement a set of graphical guidelines outlining its use

Content

Brand mark, logotype and graphic manual design Lectures, case studies and assignments The history of corporate visual Identities, logos and great logo designers