Indicators and managementLaajuus (5 cr)
Code: 399100315
Credits
5 op
Teaching language
- Finnish
Objective
You can plan the sales and estimate profitability of different product categories
You can budget and optimize human resources.
You can evaluate the efficiency and profitability of the company
You can give convincing and persuasive presentations
You understand the role of the entrepreneur as an employer and a store manager
Content
How are sales margins and operating margins formed in different product categories?
How to plan and measure working hours?
How to measure the achievement of profit goals, and how much profit is accrued after all the expenses?
How to lead customer service and marketing?
What kind of trends affect the future of retail industry?
Materials
Operating environment and marketing mix in retail business 5 credits
Personnel and sales management 5 credits
Further information
No pre-requisities