International Service Management and Marketing (5op)
Opintojakson tunnus: 301100214
Opintojakson perustiedot
- Laajuus
- 5 op
Osaamistavoitteet
The student is able to - recognise the crucial elements of a service system and explain the principles of service productising and service design - plan a service offering, both for domestic and international market - create a service marketing communication plan - assess profitability and efficiency of service marketing activities - explain how to manage and develop services marketing in service competition.
Sisältö
-The role of services, service competition, international service markets - Creating of service offering; service design; service experience - Service quality management - Integrated marketing communication in services marketing - Service brand management in international markets - Service profitability - Market-oriented organisation and service culture
Arviointikriteerit, hyvä (3)
Excellent (5), Good (4-3), Satisfactory (2-1), Failed (0). The evaluation is based on knowledge and skills.