International Brand Management and Marketing Communication (5cr)
Course unit code: 301100413
General information
- Credits
- 5 cr
Objective
The student is be able to - identify the crucial success factors of a brand in international competition - plan marketing activities from the point of view of brand development - make a communication plan for an internationalizing brand - select methods for brand marketing follow-up.
Content
Brand strategies in international marketing Brand building process and marketing tools International brand communication Brand development and performance control.
Assessment criteria, good (3)
Excellent (5), Good (4-3), Satisfactory (2-1), Failed (0)