CURRICULA > MASTER STUDIES > MASTER'S DEGREE PROGRAMME DIGIMARKKINOINNIN JOHTAMINEN > MANAGEMENT OF DIGITAL MARKETING, MASTER STUDIES
Master's degree

Management of Digital Marketing, master studies

2022

Classification
Select visible years, semesters and periods (when only one year is selected) by clicking buttons below. (S = Spring, A = Autumn)
Year of study 1 2 3 4
Search: ECTS 1 2 3 4 1S 2A 2S 3A 3S 4A 1 2 1 2 3 1 2 3 1
CORE COMPETENCE
60                                      
Digital marketing environment
                                     
Strategic change management in digital economy 5
     
         
               
Marketing in digital channels  5
     
         
               
Customer acquisition and selling 5
     
         
             
Digital marketing development
                                     
Research-based development in business 5  
     
           
           
Customer experience 5  
     
           
           
Content marketing  5  
     
           
           
Master’s thesis
                                     
Master’s thesis: idea and planning 10  
     
           
     
Master’s thesis: implementation 10    
         
             
   
Master’s thesis: reporting, assessment and presentation 10    
       
             
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COMPLEMENTARY COMPETENCE
(Select 30 ECTS)
30                                      
Master School: Research and development studies
0                                      
Research-based development 5                                      
Service design 5                                      
Basics of research and development of working life 5                                      
Report and publish your development project 5                                      
Future research 5                                      
Survey in research and development 5                                      
Qualitative research methods in working life development 5                                      
Academic writing for master’s thesis 5                                      
Developing the effectiveness of welfare services 10                                      
5                                      
Research and development skills 5                                      
Master School: Management, leadership and entrepreneurship
0                                      
Service processes and developing of processes 5                                      
Sales management 5                                      
Well-being at work and management 5                                      
Strategic management 5                                      
Human resources management and first-line management 5                                      
Entrepreneurship sparring for master students 5                                      
Leadership 5                                      
Grow into an entrepreneur 5                                      
Facing challenging working life situations 5                                      
eMentoring 5                                      
Project management 5                                      
Psychology for Leaders 5                                      
Circular Economy Management 5                                      
Environmental responsibility in organization 5                                      
Network management 5                                      
Lean thinking in leadership and development 5                                      
Leadership and interaction 5                                      
StartUp Passion 5                                      
Leadership challenges during change 5                                      
5                                      
Financial management in leadership roles 5                                      
Turvallisuusjohtaminen 5                                      
Sustainable technology management 5                                      
Sales psychology 5                                      
Circular economy in organizational development and management 5                                      
Lead telework skillfully 5                                      
Promoting well-being at work in organisations by increasing physical activity 5                                      
HR information management and human resource analytics in the work of the preperson 5                                      
Master School: International working environments
0                                      
Russian Cultural History 5                                      
Russian Grammar 5                                      
Advanced Professional English 5                                      
Spanish for working life 5                                      
Multi-cultural teamwork & communications 5                                      
Russian for working life 5                                      
German for working life 5                                      
Russian 4 5                                      
German 4 5                                      
Chinese business culture 2                                      
Refresher course in Russian grammar 3                                      
Administrative Swedish 2                                      
German grammar revision 3                                      
Russian Business Culture 3                                      
Lär dig mera svenska! 5                                      
Master School: Digital services, information and networks
0                                      
5                                      
5                                      
Digitalisation in management 5                                      
Digitalisation in developing of the welfare 5                                      
Introduction to cybersecurity 5                                      
Big data and data driven decision making 5                                      
Data analytics in business development 5                                      
Digital Business 6                                      
Brand your expertise into digital educational content 5                                      
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ECTS credits per period / semester / academic year 152020515155515512.52.5150551055

Studies of syllabus is planned so 60 credits are studied in academic year. Planned syllabus may change during studies.

Due to the timing of optional and elective courses, credit accumulation per semester / academic year may vary.

Koulutuksen laajuus on 90 opintopistettä (op).
Koulutus johtaa liiketalouden ylempään ammattikorkeakoulututkintoon, tradenomi (ylempi AMK). Opinnot kestävät 1,5 - 2 vuotta ja ne voidaan suorittaa työn ohella. Tutkinto on ylempi korkeakoulututkinto. (not translated)