CURRICULA > PART-TIME STUDIES > DEGREE PROGRAMME IN SALES AND MARKETING
Bachelor's degree, part-time studies

Degree Programme in Sales and Marketing
Bachelor of Business Administration, 210 ECTS

tradenomi (AMK), Bachelor of Business Administration

  • Programme
  • Curricula
  • Implementations

Xamk - the students' university of applied sciences

The high-quality, contemporary education offered at Xamk is implemented in close cooperation with the working life. Worklife-oriented education enhances your skills of lifelong learning and you are given the competences required in developing society and the working life. You can study during weekdays (weekday-based study path) or speed up your studies by taking weekend courses or online courses (time-saving path). You can integrate on-the-job learning in your studies (work-integrated path) and also include courses that the other degree programmes on all Xamk campuses have to offer. The core competences of your degree also include entrepreneurship, digital technology and Russia studies. Personal guidance to support your studies and health care services are available on all campuses.

Employment and career opportunities

When you study for a business administration degree, you will acquire wide-ranging business competence, giving you preparedness for many kinds of tasks in enterprises and in public sector organizations. You can also aim at an international career if you have the interest and you have sufficient language skills.

You can continue your studies at master level in the universities of applied sciences or in the science universities. In some cases, you are eligible to apply directly to some master level studies (Master of Economic Science and Master of Administrative Sciences). When you have enough studies in accounting and jurisprudence, you can apply for auditor qualification. You can continue to educate yourself in your own field of studies or in different field of studies by taking courses in Open University of Applied Sciences or in Open University without applying to become a degree student. Later on you can apply to become a degree student, if you are interested.

Curriculum objectives

The aim of the Xamk curriculum is to guarantee that you have the updated know-how required in working life. Student-centered learning, quality, consideration of the needs of working life and flexibility are crucial aspects of the curriculum.

The core of the competence-based curriculum is the structure of degree studies which enables personal choices to build your own career path. The year-round availability of courses, online studies and integration of work and study allow a smooth progress of your studies.

Bachelor's degrees are based on the EQF (European Qualification Framework) and the NQF (National Qualifications Framework) learning outcomes (knowledge, skills, qualifications). The degree structure and qualifications comply with the objectives of the Government Regulation 546/2013.

Degree programme learning outcomes

Degree program in sales and marketing offers you a wide-ranging competence in business as well as organizational development, collaboration and communication. It allows you to strengthen your skills and knowledge in sales, marketing and customers. These will give you the competence to work in various sales and marketing professional positions.

After completing these studies you have good know-how in your own field and transferable skills for applying creatively problems related to your work. You are able to communicate orally and textually inside and outside of your field. You understand the ethical basis in your professional field and you are able to make independent decisions and in addition – you can evaluate your own professional activities. You have also transferable skills for develop your competencies and you understand the meaning of life-long meaning in the society.

The common emphasis of the degree programmes in South-Eastern University of Applied Sciences is related to three subjects – entrepreneurship, digitalization and Russia studies. You can find elements of these areas in your compulsory studies and it´s possible for you to deepen them through optional studies. You are able to get familiar with entrepreneurship also by participating in many events arranged at the campus, camps and travels. Optional studies give you otherwise a good chance to study more your specialization subject or some other area. Optional languages and leadership skills as well as managerial work oriented courses support very well your compulsory studies.

Elements of the competence (know-how, skill, attitude) are deepened while studying. During your first study year you familiarize yourself with organizations and business environment as well as the tools and thinking for research and development. In the second year you deepen your knowledge and skills on sales, marketing and customer insight, in the third year on productization and management. During the last terms of your studies you plan, implement and assess development projects in small teams and independently.

Degree studies

Intensive collaboration with working- life is essential part of every degree programme. The connection between the studies and work is possible on different levels and ways. Beside the traditional practical training and thesis, you can do different kinds of projects linked to working life. These projects are possible to conduct with the study colleages of your own study field or from other study fields. Several research, development and innovation projects offer you possibilities to connect your studies and tasks offered by working life. You can also utilise your own workplace in your studies, if it is from your study field.

One of the focus areas in the curriculum of sales and marketing degree programme is close cooperation with working life which acts as a development environment connecting the representatives of business working life with education. The students cooperate together with the representatives and teachers in real-life cases.
The learning in the sales and marketing education is enabled in real-life projects, and the entrepreneurial way of working is included both in teaching methods and in the contents of the courses.

The teaching and studying methods used in the degree programme are versatile including lecturing, learning from the contents produced by the students, and workplace learning. Teachers guide your learning either separately or alongside with other teachers. Further, the alternative ways of implementing the courses are emphasized.

As a sales and marketing student, you are responsible for your own learning and its systematic development. You are an active student and you are willing to acquire new knowledge and to practice skills required in your future employment. You are able to work independently but you can also interact with other students, teachers and interest groups. You follow the Xamk guidelines and schedules, and you can receive and give feedback. The feedback given from the courses, your own activities and cooperation of student groups is highly appreciated in order to develop the education and your own progress as a student. Receiving feedback is one general part of the learning process and you receive feedback on a regular basis during the studies from courses as well as from real life projects, practical training and thesis.

Assessment

The aim of the assessment is to support and make your learning visible. The assessment focus on development of knowledge, skills and competences. These are defined in European and national framework (EQF and NQF). Xamk has an application of EQF and NQF (assessment guidelines for students' know-how and skills (bachelor's level)), which is used in evaluation of your studies. Study courses are assessed in scale Fail/1 - 15 or accepted/täydennettävä(?). Accepted level is grade 1.

The module assessment is conducted through qualitative methods. Your assessment methods can be for example self-assessment, peer- assessment or assessment discussion led by the teacher. Modules are not assessed with grades, and the aim of the evaluation is to help you to figure the comprehensive development of you competencies.

Student counseling

Xamk offers excellent environments for your learning. Significant part of studying happens ouside the classroom. Innovation- and project environments (e.g. Xinno, Xentre, CampusIT and Logistiikkaverstas), different kinds of simulation environments and teaching restaurants, eLearning environments and working life and RDI –projects are your learning environments. You can also conduct your studies in two authentic local environments: in the forest and at the sea.

You can study either on campus where the premises are designed especially for learning, or outside the campus in different companies and organizations where students, teachers and company representatives are co-operating. This way of learning gives you good know-how on working life and its possibilities around you. It makes it easier to get a proper place for practical training and thesis work. Practical training is an important learning environment. The theses are always commissioned.

Learning environment in sales and marketing studies offer you solid know how which you can apply in practical projects. You can learn also outside the courses.
E.g. fairs and international weeks are arranged on campus. These events, student activities (tutoring and student club activity) and workgroups (for developing campus environment etc.) offer a wide-ranging way to develop your competence.

RDI projects (research, development and innovation projects) are large projects which include also external financing. It is possible for you to participate in them through a course, as a practical trainer or as a project assistant doing a thesis. These projects are focusing e.g. on large-scale customer-oriented research work, development work for the local area and national education development.

All the courses – despite the way of orientation – use the basic systems of e-Campus (e.g. virtual learning environment Moodle). Doing group work and sharing documents is smooth. Also special systems and digital environments (e-books, databases, office tools, financial management systems, ERP (Enterprise Resource Planning) and CRM (Customer Relationship Management) systems, business games and research work programs) required by different courses are available. Network tools, student intra called Student and social media channels increase wide-ranging and quick ways of communication and co-operation.

Learning environments

Xamk offers excellent environments for your learning. Significant part of studying happens ouside the classroom. Innovation- and project environments (e.g. Xinno, Xentre, CampusIT and Logistiikkaverstas), different kinds of simulation environments and teaching restaurants, eLearning environments and working life and RDI –projects are your learning environments. You can also conduct your studies in two authentic local environments: in the forest and at the sea.

You can study either on campus where the premises are designed especially for learning, or outside the campus in different companies and organizations where students, teachers and company representatives are co-operating. This way of learning gives you good know-how on working life and its possibilities around you. It makes it easier to get a proper place for practical training and thesis work. Practical training is an important learning environment. The theses are always commissioned.

Learning environment in business management studies offer you solid know how which you can apply in practical projects. You can learn also outside the courses.

E.g. fairs and international weeks are arranged on campus. These events, student activities (tutoring and student club activity) and workgroups (for developing campus environment etc.) offer a wide-ranging way to develop your competence.

RDI projects (research, development and innovation projects) are large projects which include also external financing. It is possible for you to participate in them through a course, as a practical trainer or as a project assistant doing a thesis. These projects are focusing e.g. on large-scale customer-oriented research work, development work for the local area and national education development. All the courses – despite the way of orientation – use the basic systems of e-Campus (e.g. virtual learning environment Moodle). Doing group work and sharing documents is smooth. Also special systems and digital environments (e-books, databases, office tools, financial management systems, ERP (Enterprise Resource Planning) and CRM (Customer Relationship Management) systems, business games and research work programs) required by different courses are available. Network tools, student intra called Student and social media channels increase wide-ranging and quick ways of communication and co-operation.

International perspective

Students studying Xamk have good internationalisation opportunities. Students have a possibility to study abroad in a partner institution or do a practical training in a company/ organization or have them both. The length of the student exchange is often one academic period, during the second or third year of the studies depending on the degree programme. The aim of the student exchange is to improve students’ abilities to work in ever increasing international working life and to find employment after graduation. Student exchange is essential to the activities of a high-quality educational institution, promoting the students’ professional growth and expertise. Alongside interesting courses, spending time abroad also provides new experiences, helps make new friends, improves language skills and increases confidence. Xamk has a wide network of international partners. There are over 300 partners in about 40 countries. It is possible to apply for student exchange in every degree programme.

Internationalisation at home means completing a degree or a part of it in English. The English-language study groups include international students. Xamk has five degree programmes implemented entirely in English on Bachelor level: Business Management, Information Technology, Environmental Engineering, Game Design and International Business. International Summer Term studies are arranged in English between May and August. Internationalisation at home is a good alternative if student exchange is not possible.

Internationality is a natural part of your studies in sales and marketing. You can familiarize yourself with a multicultural work environment and get to know the expertise needed in international labor market. You can also improve your language skills during the studies.

Foreign teachers and experts visit regularly the sales and marketing degree education and they teach entire courses or part of them. International weeks offer you also an excellent opportunity to hear visitors from abroad. You can also participate on educational trips abroad organized by Xamk.

Xamk has partner universities, for example, in Austria, the Czech Republic, France, Germany, Ireland, Spain, Russia, Hungary, Holland and Great Britain. You can study in English in most of the partner universities. Foreign students from partner universities come and study in degree programmes in English at Xamk.

Quality evaluation and development

Quality is valued at Xamk, and the staff and all students are involved in the development process. The focus is on constantly improving the quality of teaching and councelling, keeping the learning environments interesting and the content of degree programmes relevant.

We collect a significant part of the feedback data used in the development processes with surveys targeted at our students, our staff and interest groups. As a student, you play an essential role in the development of your degree programme. During your studies, you respond to several surveys. The course feedback, both mid-term and end-term, is a part of the Quality Management System as well as the preliminary survey upon admission and the education development survey and the graduation feedback questionnaire at the end of the studies.

The staff and the students discuss the feedback on different feedback forums, where they can agree on new actions and discuss the impact of earlier development measures. These forums serve as a means to voice the students’ opinions about Xamk operations and plans for development.

You can find more information about the evaluation and development of quality on the students’ intranet, Student.

individual learning paths

Työviikkopohjainen opiskelu

Monimuoto-opiskelu on päätoimista, mutta lähiopetuksen ja itsenäisen työskentelyn vaihtelu mahdollistaa opiskelun työnteon ohella. Lähiopetusta järjestetään kahtena arkipäivänä noin kolmen viikon välein. Osallistut työjärjestyksen mukaisiin ryhmätapaamisiin, ja työskentelet niiden välissä itsenäisesti sekä pienryhmissä oppimistehtävien parissa. Henkilökohtainen opintosuunnitelma on opintojen perusta. Laadit sen yhdessä opiskelijavastaavan kanssa opintojen alussa ja päivität sitä opintojen edetessä. Opintoihin sisältyvät harjoittelut voit suorittaa oman ammattialan soveltuvissa tehtävissä omalla työnantajalla tai muussa omaa urakehitystäsi tukevassa työpaikassa. Sinun on mahdollista suorittaa osa opinnoista tai harjoittelu ulkomailla. Opiskelu kestää 3-3,5 vuotta.

Opintojen nopeuttaminen

Henkilökohtaisessa opiskelusuunnitelmassa tarkennat opiskelusi aikataulua. Opintoja voit nopeuttaa aiempien korkeakouluopintojen, kesäopintojen sekä omien opintojen ohella suoritettavien muiden koulutusten opintojen tai verkko-opintojen avulla. Opintosuunnitelman laatimisen yhteydessä tunnistat aiemmista korkeakouluopinnoista sekä osaamisen näytön perusteella hyväksi luettavat opintojaksot tai -kokonaisuudet, teet niistä hakemukset eLomakkeella, ja suoritat sovitut näytöt.

Työssäkäynti opintojen osana

Henkilökohtaisessa opintosuunnitelmassa voit tarkentaa opiskelujesi suoritustapaa keskustellen opiskelijavastaavan ja opintojakson opettajan kanssa. Voit hyödyntää työelämässä aiemmin hankkimaasi osaamista opintojaksojen tai -kokonaisuuksien suorittamisessa osaamisen näyttönä. Tällöin sinun on tärkeää tunnistaa eri tehtävissä hankkimasi osaaminen sekä teoriassa että käytännössä. Voit myös toteuttaa opintojaksoihin tai -kokonaisuuksiin liittyviä käytännön projekteja, harjoitteluja ja opinnäytetyön omalle työnantajalle tai Xamkin tki-hankkeessa. (not translated)