Study Guide

Objective

After successfully completing the course, you:
- are able to design corporate identity
- are familiar with the meaning of corporate identity in marketing
- are able to search background information to support your decisions
- are able to cooperate with clients and target groups in a customer-oriented way

Content

- How to design corporate identity?
- How to create a graphic design guide?
- How to take target group needs into consideration in the design process?
- How and where to find information to support your work?

Teaching methods

Scheduled track:
Teaching which is in accordance with the working order and control.

Independent track:
Display of the know-how.

Completion alternatives

Display of the know-how.

Evaluation scale

1-5

Qualifications

Prior know-how and skills:
Basic knowledge in graphic design.

Further information

Co-requisites:
Corporate identity.