Study Guide

Objective

- you are able to design corporate identity
- you understand the importance of a graphic design guide in corporate communications
- you can design communications based on the company’s and customer’s needs
- you understand the meaning of visualisation as a basic element of branding

Content

- How to manage the design process of corporate identity visual communications?
- How to create designs based on the company’s needs?
- How to use visual elements?
- How to manage the basics of brand design?

Teaching methods

Scheduled track:
Teaching which is in accordance with the working order and control ( 5 cr).

Independent track:
Demonstration/recognition of prior learning.

Blended track:
Credit transfer or partial credit transfer.

Evaluation scale

1-5

Qualifications

Prior know-how and skills:
Graphic design courses.

Further information

Co-requisites:
Logos and design guides.