Advertising (5 cr)
Code: GR00BI88-3005
General information
Enrollment
14.12.2020 - 14.01.2021
Timing
11.01.2021 - 28.02.2021
Number of ECTS credits allocated
5 op
Virtual portion
1 op
RDI portion
1 op
Mode of delivery
80 % Contact teaching, 20 % Distance learning
Campus
Kouvola Campus
Teaching languages
- Finnish
Seats
0 - 22
Degree programmes
- Degree Programme in Graphic Design
Teachers
- Tarja Brola
Teacher in charge
Tarja Brola
Groups
-
GRKV18SPGraphic design, full-time studies
Objective
- you know the history of advertising
- you are able to design advertisements for different media
- you understand the meaning of advertising
- you can create advertisements for different target groups
- you understand the features of advertising media and the working methods of advertising agencies
- you are familiar with the working methods of specialists taking part in the implemention of advertising
- you are able to examine advertising critically and take ethical considerations into account
Content
- what is good advertising?
- how to design advertisements for different target groups?
- how to work in a cost-effective way?
- how to consider ethical questions?
Teaching methods
Scheduled track:
Teaching which is in accordance with the working order and control.
Independent track:
Display of the know-how.
Evaluation scale
1-5
Qualifications
Prior know-how and skills:
Previous graphic design courses.
Further information
Co-requisites:
Campaign design.