Study Guide

Objective

- you know the history of advertising
- you are able to design advertisements for different media
- you understand the meaning of advertising
- you can create advertisements for different target groups
- you understand the features of advertising media and the working methods of advertising agencies
- you are familiar with the working methods of specialists taking part in the implemention of advertising
- you are able to examine advertising critically and take ethical considerations into account

Content

- what is good advertising?
- how to design advertisements for different target groups?
- how to work in a cost-effective way?
- how to consider ethical questions?

Teaching methods

Scheduled track:
Teaching which is in accordance with the working order and control ( 5 cr).

Independent track:
Demonstration/recognition of prior learning.

Blended track:
Credit transfer or partial credit transfer.

Evaluation scale

1-5

Qualifications

Prior know-how and skills:
Previous graphic design courses.

Further information

Co-requisites:
Campaign design.