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Campaign design (5 cr)

Code: GR00BI89-3001

General information


Enrollment

16.12.2019 - 10.01.2020

Timing

01.01.2020 - 31.07.2020

Number of ECTS credits allocated

5 op

Mode of delivery

Contact teaching

Campus

Kouvola Campus

Teaching languages

  • Finnish

Degree programmes

  • Degree Programme in Graphic Design

Teachers

  • Veli-Matti Hilli

Teacher in charge

Veli-Matti Hilli

Groups

  • GRKV17SP
    Graphic design, full-time studies

Objective

- you can design an advertising campaign as part of marketing communications
- you are able to select and make use of the right tools to implement the campaign
- you are able to creatively design a strategy, content and implementation for the campaign
- you have a customer-oriented mindset and are able to make decisions
- you are able to manage extensive visual material

Content

- how to create a functional adverting campaign that takes the target groups needs into consideration?
- what are the most suitable tools for implementing the campaign?
- how to manage the cost estimate, timetable and target group?

Evaluation scale

1-5

Qualifications

Prior know-how and skills:
Previous Graphic design courses.

Further information

Co-requisites:
Advertising.