Study Guide

Objective

- You are able to design corporate identity.
- You understand the importance of a graphic design guide in corporate communications.
- You can design communications based on the company’s and customer’s needs.
- You understand the meaning of visualisation as a basic element of branding.

Content

- How to manage the design process of corporate identity visual communications?
- How to create designs based on the company’s needs?
- How to use visual elements?
- How to manage the basics of brand design?

Materials

To be announced at the beginning of the course.

Teaching methods

Scheduled track:
Teaching which is in accordance with the working order and control ( 5 cr).

Independent track:
Demonstration/recognition of prior learning.

Blended track:
Contact lecturer.

Employer connections

Cooperation with companies.

Evaluation scale

1-5