International marketing (5 cr)
Code: IB00CP29-3002
General information
Enrollment
20.08.2018 - 07.09.2018
Timing
27.08.2018 - 31.12.2018
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Campus
Kouvola Campus
Teaching languages
- English
Seats
0 - 40
Degree programmes
- Degree Programme in International Business
Teachers
- Johanna Harju
Teacher in charge
Johanna Harju
Groups
-
IBKV17SP1
Objective
You are able to
analyse that marketing in different environments require different solutions?
assess the macro environmental forces in different markets?
plan an international marketing strategy including product, price, promotion and place decisions?
identify ethical issues related to international marketing?
Content
How do cultural, social, political and economic environment affect international marketing?
What kind of?internationalisation process and operation modes can companies apply?
How do marketing mix strategies vary in different international markets?
How does digitalisation affect the international marketing of a company?
Qualifications
Customer oriented marketing 5 ECTS credits