International marketing (5 cr)
Code: IB00CP29-3004
General information
Enrollment
15.08.2020 - 04.09.2020
Timing
07.09.2020 - 31.12.2020
Number of ECTS credits allocated
5 op
Virtual portion
2 op
RDI portion
3 op
Mode of delivery
60 % Contact teaching, 40 % Distance learning
Campus
Kouvola Campus
Teaching languages
- English
Degree programmes
- Degree Programme in Digital International Business
Teachers
- Jagat Kunwar
Teacher in charge
Jagat Kunwar
Groups
-
IBKV19SP1Digital international business, International marketing
-
IBKV19SP2Digital international business, Global supply chain management
Objective
You are able to
analyse that marketing in different environments require different solutions?
assess the macro environmental forces in different markets?
plan an international marketing strategy including product, price, promotion and place decisions?
identify ethical issues related to international marketing?
Content
How do cultural, social, political and economic environment affect international marketing?
What kind of?internationalisation process and operation modes can companies apply?
How do marketing mix strategies vary in different international markets?
How does digitalisation affect the international marketing of a company?
Materials
•Lecture notes and cases from the class
•Selected chapters from the following source materials ( only most important are mentioned)
- Hollensen, S., 2011. Global Marketing. Fifth edition. Harlow: Pearson Education Limited.
- Keegan, W. J. & Green, M. C., 2012. Global Marketing. Seventh Edition. New Jersey: Prentice Hall.
•Additional readings assigned separately during the class
Teaching methods
At the end of the study unit, students should be able to:
• Understand internationalization processes and factors affecting entry mode decisions
•Conduct marketing research in an international environment
•Understand segmentation, targeting and positioning in an international
environment
•Assess the macro environmental forces affecting marketing decisions
•Plan integrative marketing strategy including product, price, promotion and place decisions
•Design, implement and evaluate integrated marketing mix strategy
•Understand marketing conditions in important regional integration schemes
Exam schedules
The maximum number of points obtainable from the
course is 100, which is broken down as follows:
-Final exam(25 Points), Mid-term exam (25 points), One group project (35 Points), One case study/Presentation (15 points) and Attendance (bonus) worth 10 points. Students should pass all the requirements individually in order to pass the whole course.
Evaluation scale
1-5
Qualifications
Customer oriented marketing 5 ECTS credits