Social media marketing (5 cr)
Code: IB00CP31-3003
General information
Enrollment
15.08.2019 - 30.08.2019
Timing
02.09.2019 - 31.12.2019
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Campus
Kouvola Campus
Teaching languages
- English
Degree programmes
- Degree Programme in International Business
Teachers
- Hugh Clack
Teacher in charge
Hugh Clack
Groups
-
IBKV18SP1
Objective
You are be able to?
describe social media marketing and its impact on traditional marketing strategies?
explain the social media marketing process?
review various social media platforms and their suitability?
plan how to integrate social media marketing to promote product/brand/company awareness?
Content
The study content will show you how to:
create a social media presence for an organisation using various platforms?
utilise social media tools and services for insight about how consumers feel about brands and respond to social media marketing.?
develop and manage successful social media marketing efforts.?
Materials
Social Media Marketing, Tuten and Solomon
Teaching methods
Scheduled track:
Contact sessions and group tasks
Exam schedules
Resits: 3.2.2020, 17.2.2020, 6.4.2020
Evaluation scale
1-5
Assessment methods and criteria
Attendance at contact sessions
Completed tasks and project
Assessment criteria, good (3-4)
You can
a. use professional concepts expertly in different social media platforms
c. can evaluate the activities of the customer, user and target group situations
d. determine the appropriate models, methods, software and techniques, and to justify the selection of such
f. can apply critical thinking of ethical principles in social media marketing
Qualifications
Customer oriented marketing 5 ECTS credits
Customer insight and customer service 5 ECTS credits