Sales and marketing management (5 cr)
Code: IB00CP34-3002
General information
Enrollment
02.01.2019 - 14.01.2019
Timing
11.02.2019 - 28.04.2019
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Campus
Kouvola Campus
Teaching languages
- English
Degree programmes
- Degree Programme in International Business
Teachers
- Sara Czabai-Leppänen
- Mari Maunula
Teacher in charge
Mari Maunula
Groups
-
IBKV17SP1
Objective
You are able to
set sales and marketing goals, evaluate performance, and plan compensation systems
use sales and marketing analysis tools (for example market analysis, future forecasting and digital tools)
develop a sales team and help team members achieve goals by using coaching
Content
How to manage a sales team in b2b, b2c and digital contexts?
How to manage the sales and marketing strategy process?
How to use sales and marketing analysis tools, such as market analysis, future forecasting and digital tools?
How to implement effective team leadership?
How to develop a sales team?
How to coach individual sellers and sales teams?
Qualifications
Customer oriented marketing 5 ECTS credits
Customer insight and customer service 5 ECTS credits