Sales and marketing management (5 cr)
Code: IB00CP34-3003
General information
Enrollment
16.12.2019 - 10.01.2020
Timing
06.01.2020 - 26.04.2020
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Campus
Kouvola Campus
Teaching languages
- English
Degree programmes
- Degree Programme in International Business
Teachers
- Sara Czabai-Leppänen
- Johanna Harju
Teacher in charge
Sara Czabai-Leppänen
Groups
-
IBKV18SP1
Objective
You are able to
set sales and marketing goals, evaluate performance, and plan compensation systems
use sales and marketing analysis tools (for example market analysis, future forecasting and digital tools)
develop a sales team and help team members achieve goals by using coaching
Content
How to manage a sales team in b2b, b2c and digital contexts?
How to manage the sales and marketing strategy process?
How to use sales and marketing analysis tools, such as market analysis, future forecasting and digital tools?
How to implement effective team leadership?
How to develop a sales team?
How to coach individual sellers and sales teams?
Evaluation scale
1-5
Qualifications
Customer oriented marketing 5 ECTS credits
Customer insight and customer service 5 ECTS credits