Marketing project (5 cr)
Code: IB00CP36-3001
General information
Enrollment
15.08.2019 - 30.08.2019
Timing
02.09.2019 - 31.12.2019
Number of ECTS credits allocated
5 op
Virtual portion
5 op
RDI portion
5 op
Mode of delivery
Distance learning
Campus
Kouvola Campus
Teaching languages
- English
Degree programmes
- Degree Programme in International Business
Teachers
- Jagat Kunwar
Teacher in charge
Jagat Kunwar
Groups
-
IBKV17SP1
Objective
You are be able to?
plan and implement a marketing project?
apply relevant information and working methods to accomplish the project goals?
work as a team member or a project manager?
report and evaluate the project outcomes?
Content
The study content will show you how to:
create a project plan for a real working life project?
deal with a real business life customer?
implement and follow the plan
work professionally in the project group?
report the project results both orally and in writing in a professional way
Teaching methods
Scheduled track:
You are be able to:
a) plan and implement a marketing project
b) apply relevant information and working methods to accomplish the project goals
c) work as a team member or a project manager
d) report and evaluate the project outcomes
International connections
Students work with an international company in solving their marketing problems
Assessment methods and criteria
You can:
a) work as a team member in working life expert duties and identify and describe the problems of the project
b) evaluate operations in customer, user and target group situations
c) choose appropriate models, methods, software and techniques according to the purpose, and justify these choices
d) promote teams’ goal-oriented operations
e) apply critically the ethical principles of the professional field in different situations
Qualifications
Customer oriented marketing 5 ECTS credits
Customer insight and customer service 5 ECTS credits