Study Guide

Objective

You are be able to?
plan and implement a marketing project?
apply relevant information and working methods to accomplish the project goals?
work as a team member or a project manager?
report and evaluate the project outcomes?

Content

The study content will show you how to:
create a project plan for a real working life project?
deal with a real business life customer?
implement and follow the plan
work professionally in the project group?
report the project results both orally and in writing in a professional way

Materials

• Recommended reading: A Guide to the Project Management Body of Knowledge (PMBOK). Third edition. USA. Project Management Institute. 2004

• Wickham, L., Wilcock, J (2016), Management Consulting: Delivering an Effective Project, 5th Edition, Harlow, UK: Pearson. Earlier versions are not a problem.

• Preparing a Marketing Plan, Medlin, C.J., 2019 (pdf on MyUni site)

Teaching methods

Contact session, individual and group tasks

Employer connections

Group assignment and project work

Exam schedules

Group project
Assignment

Content scheduling

The study content will show you how to:
create a project plan for a real working life project?
deal with a real business life customer?
implement and follow the plan
work professionally in the project group?
report the project results both orally and in writing in a professional way

Further information

You know how to
a) use the professional tools expertly in different situations
b) work as a team member for expert tasks in the workplace as well as to note and describe the professional problems
c) evaluate the activities of the customer, user and target group situations
d) determine the appropriate models, methods, software and techniques, and to justify the selection of such
e) apply critical thinking of ethical principles in brand communication
f) critically evaluate information sources
g) promote a goal-oriented team

Evaluation scale

1-5

Assessment methods and criteria

• Attendance and participation 20%
• Assignment 20%
• Marketing project 60%

Qualifications

Customer oriented marketing 5 ECTS credits
Customer insight and customer service 5 ECTS credits