Basics of marketing (5 cr)
Code: LL00CP47-3005
General information
Enrollment
20.08.2018 - 07.09.2018
Timing
27.08.2018 - 21.12.2018
Number of ECTS credits allocated
5 op
Virtual portion
4 op
RDI portion
5 op
Mode of delivery
20 % Contact teaching, 80 % Distance learning
Unit
Department of Logistics and Marine Technology
Campus
Kotka Campus
Teaching languages
- Finnish
Seats
12 - 45
Degree programmes
- Degree Programme in Logistics
Teachers
- Marianne Roslund
Teacher in charge
Marianne Roslund
Groups
-
LOKT18SM
Objective
You are able to identify the connection between marketing and supply-demand chain and create a marketing plan for a new venture or an existing company.
You are able to develop entrepreneurial work approach.
Content
How do you analyze marketing environments?
How do you segment markets?
How do you plan marketing taking into consideration customer orientation, one of the focal principles of the supply-demand chain?
How do you develop entrepreneurial work approach in your team?