International B2B marketing (5 cr)
Code: LL00CP59-3003
General information
Enrollment
20.08.2018 - 28.08.2018
Timing
27.08.2018 - 16.12.2018
Number of ECTS credits allocated
5 op
Virtual portion
3 op
RDI portion
5 op
Mode of delivery
40 % Contact teaching, 60 % Distance learning
Unit
Department of Logistics and Marine Technology
Campus
Kotka Campus
Teaching languages
- English
Seats
12 - 41
Degree programmes
- Degree Programme in Business Logistics
Teachers
- Marianne Roslund
Groups
-
LLKT18SD
-
LOKT18SD
-
LO16S
Objective
You understand the challenges in and the significance of sustainable international marketing as part of the demand-supply chain and you are able to assess international marketing opportunities.
You are able to plan international B2B marketing in the framework of sustainable business and marketing ethics taking into consideration the value creation from production to after-sales marketing.
Content
How do you study and segment international markets?
How can you select a proper market entry strategy?
How can you plan sustainable international b2b marketing taking into consideration marketing ethics during the whole planning process?
Qualifications
Basics of marketing