International B2B marketing (5 cr)
Code: LL00CP59-3004
General information
Enrollment
15.08.2019 - 30.08.2019
Timing
13.09.2019 - 13.12.2019
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Department of Logistics and Marine Technology
Campus
Kotka Campus
Teaching languages
- English
Degree programmes
- Degree Programme in Business Logistics
Teachers
- Minna Porasmaa
Teacher in charge
Minna Porasmaa
Groups
-
LLKT17SP
Objective
You understand the challenges in and the significance of sustainable international marketing as part of the demand-supply chain and you are able to assess international marketing opportunities.
You are able to plan international B2B marketing in the framework of sustainable business and marketing ethics taking into consideration the value creation from production to after-sales marketing.
Content
How do you study and segment international markets?
How can you select a proper market entry strategy?
How can you plan sustainable international b2b marketing taking into consideration marketing ethics during the whole planning process?
Qualifications
Basics of marketing