•   Digital marketing communications LT00CY41-3009 24.08.2020-25.10.2020  5 credits  (LTMI19SM) +-
    Learning outcomes of the course
    You are able to plan and use the means of digital marketing communications to different target groups taking into account the goals, content and assessment of communications.
    You acquire the basic technical skills in computer graphics and layout.
    You are able to take into consideration the ethical principles of marketing communications.
    Prerequisites and co-requisites
    Asiakaslähtöinen markkinointi 5 op
    Customer oriented marketing
    Asiakasymmärrys ja asiakaspalvelu 5 op (not translated)
    Course contents
    What are integrated marketing communications and digital marketing communications?
    How is digital media utilised in marketing communications?
    How are computer graphics and layout programs utilised?
    How are digital marketing communications monitored and measured?
    What are the ethical principles of marketing communications?
    Name of lecturer(s)

    Marja-Leena Koskinen

    Mode of delivery

    40% Face-to-face, 60% Distance learning

    Language of instruction

    Tuition in Finnish

    Timing

    24.08.2020 - 25.10.2020

    Enrollment date

    15.08.2020 - 04.09.2020

    5 credits

    Group(s)
    • LTMI19SM
    Seats

    20 - 60

    Unit, in charge

    Liiketalouden koulutusyksikkö, Mikkeli (not translated)

    Teacher(s)

    Marja-Leena Koskinen

    Programme(s)

    Degree Programme in Business Management

    Unit location

    Mikkeli Campus

    Virtual proportion

    3 credits

    Evaluation scale

    1-5