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Digital marketing communications (5 cr)

Code: LT00CY41-3009

General information


Enrollment

15.08.2020 - 04.09.2020

Timing

24.08.2020 - 25.10.2020

Number of ECTS credits allocated

5 op

Virtual portion

3 op

Mode of delivery

40 % Contact teaching, 60 % Distance learning

Campus

Mikkeli Campus

Teaching languages

  • Finnish

Seats

20 - 60

Degree programmes

  • Degree Programme in Business Management

Teachers

  • Marja-Leena Koskinen

Teacher in charge

Marja-Leena Koskinen

Groups

  • LTMI19SM
    Business Management, part-time studies

Objective

You are able to plan and use the means of digital marketing communications to different target groups taking into account the goals, content and assessment of communications.
You acquire the basic technical skills in computer graphics and layout.
You are able to take into consideration the ethical principles of marketing communications.

Content

What are integrated marketing communications and digital marketing communications?
How is digital media utilised in marketing communications?
How are computer graphics and layout programs utilised?
How are digital marketing communications monitored and measured?
What are the ethical principles of marketing communications?

Evaluation scale

1-5