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Marketing law (5 cr)

Code: LT00CY47-3003

General information


Enrollment

15.08.2020 - 04.09.2020

Timing

07.09.2020 - 13.12.2020

Number of ECTS credits allocated

5 op

Virtual portion

5 op

Mode of delivery

Distance learning

Campus

Ecampus

Teaching languages

  • Finnish

Seats

20 - 50

Degree programmes

  • Degree Programme in Business Management

Teachers

  • Jarmo Nummela

Groups

  • LTMI18SM
    Business Management, part-time studies

Objective

You can show ability in marketing law and other marketing guidelines and instructions and use professional vocabulary and concepts in an expert way in different situations
You can identify and describe juridical risks related to marketing and anticipatory take them into account
You can evaluate marketing targeted to companies, organizations,
consumers and other target groups from juridical point of view

Content

What are key regulations of B2B- and consumer marketing?
What industry-specific marketing regulations exist?
How to protect brands, products and services?
What are reprehensible marketing procedures targeted to competitors?
How personal data can be used for marketing purposes?
What are sanctions for marketing contrary the rules?

Evaluation scale

1-5