Marketing law (5 cr)
Code: LT00CY47-3006
General information
Enrollment
12.04.2021 - 25.04.2021
Timing
06.09.2021 - 12.12.2021
Number of ECTS credits allocated
5 op
Virtual portion
5 op
Mode of delivery
Distance learning
Campus
Ecampus
Teaching languages
- Finnish
Seats
20 - 60
Degree programmes
- Degree Programme in Business Management
Teachers
- Juha Häkkinen
Teacher in charge
Juha Häkkinen
Groups
-
LTMI19SVBBusiness Management, online studies
-
LTMI19SVABusiness Management, online studies
Objective
You can show ability in marketing law and other marketing guidelines and instructions and use professional vocabulary and concepts in an expert way in different situations
You can identify and describe juridical risks related to marketing and anticipatory take them into account
You can evaluate marketing targeted to companies, organizations,
consumers and other target groups from juridical point of view
Content
What are key regulations of B2B- and consumer marketing?
What industry-specific marketing regulations exist?
How to protect brands, products and services?
What are reprehensible marketing procedures targeted to competitors?
How personal data can be used for marketing purposes?
What are sanctions for marketing contrary the rules?
Evaluation scale
1-5