Marketing and brand management (5 cr)
Code: LT00DP39-3004
General information
Enrollment
08.11.2021 - 31.01.2022
Timing
07.03.2022 - 15.05.2022
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Campus
Kouvola Campus
Teaching languages
- English
Seats
20 - 60
Degree programmes
- Degree Programme in Digital International Business
Teachers
- LYK3 Opettaja
Teacher in charge
Maria Kangasniemi-Haapala
Groups
-
IBKV20SP1Digital international business, full-time studies
-
IBKV20SP2Digital international business, full-time studies
Objective
You are able to
- identify the key success factors of a brand and manage the marketing as a whole in an international competitive environment
-justify the choice of marketing strategy by utilising market analysis tools /methods and considering the overall objectives
-plan strategy-based marketing considering the brand identity, target audience and brand positioning
-choose appropriate methods to measure the brand marketing effectiveness
Content
How to manage the marketing activities of a company?
How to define a marketing strategy?
How to build a brand?
Evaluation scale
1-5
Qualifications
Customer-oriented marketing 5 ECTS credits or equivalent knowledge
Customer insight and customer experience 5 ECTS credits or equivalent knowledge