Customer in digital economy (5 cr)
Code: LT00DT63-3001
General information
Enrollment
14.12.2020 - 14.01.2021
Timing
08.02.2021 - 21.05.2021
Number of ECTS credits allocated
5 op
Virtual portion
3 op
Mode of delivery
40 % Contact teaching, 60 % Distance learning
Campus
Kouvola Campus
Teaching languages
- Finnish
Seats
20 - 50
Degree programmes
- Degree Programme in Business Management
Teachers
- Katariina Palmu
- Aarni Ahtola
Teacher in charge
Katariina Palmu
Groups
-
LTKV20KM3Business, part-time studies
Objective
You can recognize needs of customers and you know circumstances where a customer acts in digital economy.
You understand ways and channels for digital marketing.
You recognize possibilities of customer relationship management (CRM) for boosting sales, marketing, customer interaction and customer service.
You understand business models of the digital era.
Content
What is customer oriented approach in digital economy?
What are platform economy and circular economy ?
What are business models and business opportunities of the digital era?
How are customer relationship management (CRM) systems used as tools of sales, marketing and customer service?
How are ways and channels of digital marketing used for acquiring, serving and holding on customers?
Evaluation scale
1-5
Qualifications
ICT tools (5 cr) or equivalent knowledge.
Customer-oriented marketing (5 cr) or equivalent knowledge.
Customer insight and customer experience (5 cr) or equivalent knowledge.