Study Guide

Objective

As the result of this study unit you will be able to
* explain the factors of customer value
* define various customerships
* plan a customer vision and customer strategy for an organisation
* classify and analyse customerships using related tools
* interpret customer analyses and plan development actions.

Content

* How to explain the factors of customer value?
* How to define various customerships?
* How to plan a customer vision and customer strategy for an organization?
* How to classify and analyse customerships using related tools?
* How to interpret customer analyses and plan development actions?

Materials

-Lecture material
-Workshop discussions/webinars
-individual and team work related to data collection and literature search

Exam schedules

No exam.
The schedule is based on the agenda (see Lukkarikone).

Student workload

-Individual assignments by following the deadlines
-Individual literature search and data collection, reading, and writing
-Teamwork: writing of final team report, team discussions and collaboration, team presentation and opponent work.

Further information

Learn environment. You should enroll in this course in Peppi by following the deadlines. After the enrollment period is over, you will receive a message via Peppi (remember to check your Xamk email!). Such message will contain the Learn link as well as the Learn access key and other information related to the course issues.

Evaluation scale

1-5

Assessment methods and criteria

-Individual assignments and peer feedback
-active participation in 3 workshops
-final team report and presentation, opponent assignment

Tasks under assessment

Pre-assignment=done, but NOT GRADED

Assignment 1 = done, but NOT GRADED

Assignment 2 = done, but NOT GRADED

Final report and presentation=customer strategy, GRADED


Please follow the deadline. If you submit the final report after the deadline, it will be noticed in grading (one grade lower!).

If you can not participate workshops you will read, write and submit one more extra literature summary related to assignment 1 or 2, which support the literature of final report.

Workshop 3/Presentations should participate!

Qualifications

No prerequisities