Study Guide

Objective

You learn to identify the components of business modelling.
You are able to make a value proposition and know how to deliver it.
You learn to analyze business platforms.
You are able to identify and utilize key business model patterns and pricing models.

Content

What are the components of business modelling (e.g. – BMC, Lean Canvas)?
How to make a value proposition and how to deliver it?
What are the main business platforms?
What are the key business model patterns and pricing models?

Teaching methods

At the end of the study unit, students should be able to:

Use strategic management tools to analyze own business
Recognize and respond to challenges due to digital disruption
Identify and reconfigure components of the business model
Design customized value propositions for customers
Plan and develop a business idea in digital platforms

Content scheduling

Learning methods will comprise of:

Contact lessons to understand key concepts
Additional contemporary readings on the subject to deepen understanding
Assignments based on tutorial questions
Practical case studies in real world situations

Evaluation scale

1-5

Assessment methods and criteria

There will be approximately 5 specific take-away tasks that students must complete after the end of each themes (each worth 10%). At the end, there will be an additional report based on the five tasks already completed worth 50%. The exact deadline will be decided during the classes.