Study Guide

Objective

You learn to identify the components of business modelling.
You are able to make a value proposition and know how to deliver it.
You learn to analyze business platforms.
You are able to identify and utilize key business model patterns and pricing models.

Content

What are the components of business modelling (e.g. – BMC, Lean Canvas)?
How to make a value proposition and how to deliver it?
What are the main business platforms?
What are the key business model patterns and pricing models?

Materials

Lecture notes and other readings provided by the instructor
Following text-books to deepen understanding on the subject matter

Gassmann, O., Frankenberger, K. & Csik, M., 2015. The Business Model Navigator. Harlow, England: Pearson.
Johnson, G., Scholes, K. & Whittington, R., 2008. Exploring Corporate Strategy: Text & Cases. 8th ed. Harlow, England: Pearson Education Limited.
Osterwalder, A., Pigneur, Y., Etiemble, F. & Smith, A., 2020. The Invincible Company. Hoboken, New Jersey: John Wiley & Sons, Inc..
Osterwalder, A. et al., 2014. Value Proposition Design. Hoboken, New Jersey: John Wiley & Sons, Inc..
Parker, G. G., Alstyne, M. W. V. & Choudary, S. P., 2018. Platform Revolution: How networked markets are transforming the economy and how to make them work for you. New York: W. W. Norton & Company.
Rogers, D. L., 2016. The Digital Transformation Playbook: Rethink your business for the digital age. New York: Columbia Business School Publishing.

Teaching methods

At the end of the study unit, students should be able to:

Use strategic management tools to analyze their business
Recognize and respond to challenges due to digital disruption
Identify and reconfigure components of the business model
Design customized value propositions for customers
Plan and develop a business idea in digital platforms

Exam schedules

There will be approximately 5 specific take-away tasks that students must complete after the end of each themes (each worth 10%). At the end, there will be an additional report based on the five tasks already completed worth 50%. The exact deadline will be decided during the classes.It is essential to complete all the tasks and obtain at least half points from each of the assignments in order to pass both courses. The details regarding course tasks will be handed out as the course progresses.

Evaluation scale

1-5