Marketing management (5 cr)
Code: MB00ED82-3002
General information
Enrollment
21.01.2021 - 29.01.2021
Timing
05.02.2021 - 30.04.2021
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Teaching languages
- English
Degree programmes
- Master's Degree Programme in International Business Management
Teachers
- Satu Peltola
Teacher in charge
Satu Peltola
Groups
-
MBKV21KYInternational business management, master studies
Objective
You are able to develop and implement a marketing strategy.
You are able to identify an interlink between a marketing strategy and a sales strategy.
You learn the key features of brand management and are able to utilize them in your professional field.
You know how to use the marketing tools and how to evaluate marketing performance.
Content
How to develop and implement a marketing strategy?
What is the interlink between a marketing strategy and a sales strategy?
What are the key features of brand management?
What are the marketing tools and how to evaluate marketing performance?
Materials
-Lecture material
-Workshop discussions/webinars
-individual and teamwork related to data collection and literature search
Exam schedules
No exam.
Student workload
-Individual assignments by following the deadlines
-Individual literature search and data collection, reading, and writing
-Teamwork: writing of final team report, team discussions and collaboration, team presentation, and opponent work.
Further information
Learn environment. You should enroll in this course in Peppi by following the deadlines. After the enrollment period is over, you will receive a message via Peppi (remember to check your Xamk email!). Such a message will contain the Learn link as well as the Learn access key and other information related to the course issues.
Evaluation scale
1-5
Assessment criteria, good (3)
Student can
* find, study, produce and evaluate critically multidisciplinary data in the field of marketing management.
* solve demanding problems in research, development and innovation related to the marketing management.
* evaluate and manage independently operations involving individuals and teams.
* evaluate different strategic approaches and justify their use in terms of management and development.
Assessment methods and criteria
Tasks under assessment:
Individual pre-assignment= done, but NOT GRADED
Individual assignment 1 = done, but NOT GRADED
Teamwork: Final report and presentation=marketing strategy (theory & practice), GRADED
Please follow the deadline. If you submit the final report after the deadline, it will be noticed in grading (one grade lower!).
Workshop 3/Presentations should participate!