Study Guide

Objective

You are able to develop and implement a marketing strategy.
You are able to identify an interlink between a marketing strategy and a sales strategy.
You learn the key features of brand management and are able to utilize them in your professional field.
You know how to use the marketing tools and how to evaluate marketing performance.

Content

How to develop and implement a marketing strategy?
What is the interlink between a marketing strategy and a sales strategy?
What are the key features of brand management?
What are the marketing tools and how to evaluate marketing performance?

Evaluation scale

1-5

Assessment criteria, good (3)

Student can
* find, study, produce and evaluate critically multidisciplinary data in the field of marketing management.
* solve demanding problems in research, development and innovation related to the marketing management.
* evaluate and manage independently operations involving individuals and teams.
* evaluate different strategic approaches and justify their use in terms of management and development.