Study Guide

Objective

You are able to identify and analyze the industry-specific global business environment.
You learn to analyze the basic internationalization processes in business.
You learn how to develop a suitable entry-mode strategy.

Content

What is the industry-specific global business environment?
What are the basic internationalization processes in business?
How to develop a suitable entry-mode strategy?

Materials

There are no additional readings assigned for the course. The bare minimum is the information provided in Learn. Interested participants are encouraged to refer to cited sources for enhancing their own understanding.

Teaching methods

After the course is over, participants should be able to:

Analyze the industry specific global business environment
Identify antecedents of foreign investment decisions
Recognize internationalization process models
Select foreign entry operation modes specific to a particular environment
Plan appropriate organizational structure for multinational management
Design and implement global functional strategies

Employer connections

Students have to create an internationalization strategy for the chosen organization consisting of a target market, business environment, value proposition and entry mode selection.

Exam schedules

The maximum number of points for the course is 100, broken down as follows:

Group/Individual course project (70 points)
Individual tasks (30 points)

To pass the course, you must:

Complete each item of assessment listed above;
Attain at least half of the available points for each item of assessment listed above.
No exceptions will be made to these minimum requirements.

Student workload

The maximum number of points for the course is 100, broken down as follows:

Group/Individual course project (70 points)
Individual tasks (30 points)

To pass the course, you must:

Complete each item of assessment listed above;
Attain at least half of the available points for each item of assessment listed above.
No exceptions will be made to these minimum requirements.

Further information

The course consists of F2F meetings. Only some sessions can be implemented virtually.

Evaluation scale

1-5

Assessment methods and criteria

The maximum number of points for the course is 100, broken down as follows:

Group/Individual course project (70 points)
Individual tasks (30 points)

To pass the course, you must:

Complete each item of assessment listed above;
Attain at least half of the available points for each item of assessment listed above.
No exceptions will be made to these minimum requirements.