Sales psychology (5 cr)
Code: MJ00ED29-3001
General information
Enrollment
15.08.2020 - 04.09.2020
Timing
01.10.2020 - 31.12.2020
Number of ECTS credits allocated
5 op
Virtual portion
5 op
Mode of delivery
Distance learning
Campus
Kotka Campus
Teaching languages
- Finnish
Seats
0 - 35
Degree programmes
- Master's Degree Programme in Project and Sales Management
Teachers
- Matti Koivisto
Teacher in charge
Matti Koivisto
Groups
-
MJ20SYProject and sales management, master studies
Objective
You learn the practices of professional sales both from academic and practical perspectives.
You gain knowledge on sales processes and psychology, customer and sales persons profiles , esales, sales tools etc. The course covers both B-to-C and B-to-B sales issues.
Content
What is sales psychology and how does it work online?
How to create and apply customer profiles?
How to engage customers and increase value added sales?
How to increase value added sales in practice?
Evaluation scale
1-5