Marketing and sales in service enterprises (5 cr)
Code: MR00AF07-3004
General information
Enrollment
02.01.2019 - 14.01.2019
Timing
01.01.2019 - 31.05.2019
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Campus
Mikkeli Campus
Teaching languages
- Finnish
Degree programmes
- Degree Programme in Tourism and Service Business
Teachers
- Reijo Honkonen
Teacher in charge
Reijo Honkonen
Groups
-
MRMI18KP
Objective
You can define the main concepts of marketing and are familiar with the contribution of marketing and customer relationships to the success of a service enterprise. You know the main marketing tools and can apply and assess them in different service situations and organizations. You can give reasons for the meaning of internal marketing for successful customer relationships.
Content
What are the main concepts and principles of service marketing and customer relationship marketing? What are the effects of marketing environment on business operations and situations? What are different customer groups and the factors affecting their purchasing behavior? What are marketing tools and what is the role of them in service business?
Assessment criteria, good (3)
Students can a. use professional vocabulary systematically. b. look for information in the key information sources of the field. c. identify interrelated tasks.
Qualifications
No prerequisites