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Marketing and sales in service enterprises (5 cr)

Code: MR00AF07-3006

General information


Enrollment

15.08.2019 - 30.08.2019

Timing

01.08.2019 - 31.12.2019

Number of ECTS credits allocated

5 op

Mode of delivery

Contact teaching

Campus

Kotka Campus

Teaching languages

  • Finnish

Degree programmes

  • Degree Programme in Tourism and Service Business

Teachers

  • Jarmo Nummela

Groups

  • MRKT18SM
    Tourism and service business, part-time studies

Objective

You can define the main concepts of marketing and are familiar with the contribution of marketing and customer relationships to the success of a service enterprise. You know the main marketing tools and can apply and assess them in different service situations and organizations. You can give reasons for the meaning of internal marketing for successful customer relationships.

Content

What are the main concepts and principles of service marketing and customer relationship marketing? What are the effects of marketing environment on business operations and situations? What are different customer groups and the factors affecting their purchasing behavior? What are marketing tools and what is the role of them in service business?

Evaluation scale

1-5

Assessment criteria, good (3)

Students can a. use professional vocabulary systematically. b. look for information in the key information sources of the field. c. identify interrelated tasks.

Qualifications

No prerequisites