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eBusiness in hospitality (5 cr)

Code: MR00AF12-3005

General information


Enrollment

16.12.2019 - 10.01.2020

Timing

01.01.2020 - 31.05.2020

Number of ECTS credits allocated

5 op

Virtual portion

3 op

RDI portion

2 op

Mode of delivery

40 % Contact teaching, 60 % Distance learning

Campus

Kotka Campus

Teaching languages

  • Finnish

Degree programmes

  • Degree Programme in Tourism and Service Business

Teachers

  • Eeva Koivula

Teacher in charge

Eeva Koivula

Groups

  • MRKT18SM
    Tourism and service business, part-time studies
  • MRMI18SM

Objective

You can use the main concepts of e-business. You can figure out the elements and processes of e-business. You can describe the central e-selling and e-communication channels. You can use the main e-business models and techniques. You can empathize with the customer´s position in the change of information and business. You can follow, recognize and analyze the development, development needs and new possibilities of e-business.

Content

What are the key concepts of e-business? What are the main elements and processes of e-business from the customer’s point of view? What are the most important electronic selling and communication channels? How do you use the main models and techniques of e-business? How do you empathize with the customer in the changes of information search and business life? Which possibilities does e-business offer for tourism and hospitality? How do you keep up with the development of e-business?

Evaluation scale

1-5

Assessment criteria, good (3)

Students can a. use professional e-business terminology systematically b. look for information in the key information sources of the field c. identify interrelated tasks of e-business. d. cooperate with customers, users and target groups. e. use the key models, methods, software and techniques of the professional field

Qualifications

No prerequisites