eBusiness in hospitality (5 cr)
Code: MR00AF12-3005
General information
Enrollment
16.12.2019 - 10.01.2020
Timing
01.01.2020 - 31.05.2020
Number of ECTS credits allocated
5 op
Virtual portion
3 op
RDI portion
2 op
Mode of delivery
40 % Contact teaching, 60 % Distance learning
Campus
Kotka Campus
Teaching languages
- Finnish
Degree programmes
- Degree Programme in Tourism and Service Business
Teachers
- Eeva Koivula
Teacher in charge
Eeva Koivula
Groups
-
MRKT18SMTourism and service business, part-time studies
-
MRMI18SM
Objective
You can use the main concepts of e-business. You can figure out the elements and processes of e-business. You can describe the central e-selling and e-communication channels. You can use the main e-business models and techniques. You can empathize with the customer´s position in the change of information and business. You can follow, recognize and analyze the development, development needs and new possibilities of e-business.
Content
What are the key concepts of e-business? What are the main elements and processes of e-business from the customer’s point of view? What are the most important electronic selling and communication channels? How do you use the main models and techniques of e-business? How do you empathize with the customer in the changes of information search and business life? Which possibilities does e-business offer for tourism and hospitality? How do you keep up with the development of e-business?
Evaluation scale
1-5
Assessment criteria, good (3)
Students can a. use professional e-business terminology systematically b. look for information in the key information sources of the field c. identify interrelated tasks of e-business. d. cooperate with customers, users and target groups. e. use the key models, methods, software and techniques of the professional field
Qualifications
No prerequisites