Event management (5 cr)
Code: MR00AF16-3006
General information
Enrollment
15.08.2020 - 04.09.2020
Timing
01.08.2020 - 31.12.2020
Number of ECTS credits allocated
5 op
Virtual portion
2 op
RDI portion
1 op
Mode of delivery
60 % Contact teaching, 40 % Distance learning
Campus
Mikkeli Campus
Teaching languages
- English
Degree programmes
- Degree Programme in Tourism and Service Business
Teachers
- Jaakko Pitkänen
Teacher in charge
Jaakko Pitkänen
Groups
-
MRMI21SDDouble Degree Tourism and Service Business
-
MRMI19KP
Materials
Material provided by the teacher
Teaching methods
Scheduled track:
The purpose of this course is to enable the students to acquire a general knowledge about the Event management and to become familiar with management techniques and strategies required for successful planning, promotion, implementation and evaluation of special events.
This course brings together the theoretical and practical applications of event planning. Students are required to plan, implement and conduct an analysis of an actual event. This course provides a synthesis of planning, execution and post-event analysis. Such an event may be a benefit, arts and design industry event, entertainment event, trade show or an event in the fields of hospitality, marketing and advertising, or sports. Also international and multicultural events are scrutinized.
Independent track:
After completion of this course a student will:
- identify types of events
- articulate values, mission, and vision of event management
- know the structural aspects of launching parties, marketing and non-profit events
- know the basic techniques and processes of planning and executing an event from beginning to end
- understand a variety of marketing strategies including publicity and promotions as it applies to event execution
- demonstrate enhanced research, planning, organizational and decision making skills
- develop event planning competencies through case studies analysis, class team work and group presentations
- improve skills in written and oral communication, group work
Blended track:
A plan of the event and all discussions could be done by the student online. The event itself and final peer evaluation must be implemented in Mikkeli.
Course in event management is assessed in:
class presentations
essays
problem-solving tasks
case studies
consultancy plans
fieldwork
International connections
The connections with local business community and international relations are applied within suitable measures and according to students' own interests.
Student workload
27h/ects
Evaluation scale
1-5
Assessment methods and criteria
The final grade will be based on students' active participation in classroom lessons. Peer evaluation will be used as well as evaluation made by teacher. Individual and group assignments are also parts of evaluated material.