Skip to main content

Research and development of customer experience (5 cr)

Code: MR00CV65-3004

General information


Enrollment

15.08.2020 - 04.09.2020

Timing

01.08.2020 - 31.12.2020

Number of ECTS credits allocated

5 op

Mode of delivery

Contact teaching

Campus

Mikkeli Campus

Teaching languages

  • Finnish

Degree programmes

  • Degree Programme in Tourism and Service Business

Teachers

  • Timo Partala
  • Anu Rantanen

Teacher in charge

Anu Rantanen

Groups

  • MRMI20SY
    Tourism and Service Business, master studies

Objective

You are familiar with the psychological basis of customer experience.
You are familiar with the different models and methods of studying and developing customer experience.
You can design a study of customer experience, carry out it and utilise the results in developing service business.
You can draw up a development plan of customer experience suitable for service businesses.

Content

What does human beings' customer experience involve?
What are the different models and methods of studying and developing customer experience?
How studies on customer experience designed and carried out?
How is research utilised in developing companies' customer experience at strategic level and in daily management?

Evaluation scale

1-5