Development of e-business and e-services (5 cr)
Code: MR00CV67-3003
General information
Enrollment
16.12.2019 - 10.01.2020
Timing
01.01.2020 - 31.07.2020
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Teaching languages
- Finnish
Degree programmes
- Degree Programme in Tourism and Service Business
Teachers
- Johanna Heinonen
Teacher in charge
Riitta Tuikkanen
Groups
-
MRMI19SY
Objective
You are able to
- identify the key digital communication and distribution channels in the hospitality field and assess their significance and usability in organisations.
- identify new digital applications that support hospitality business.
- understand the role of e-business in developing service enterprises.
- empathise with customers in the change towards digital communication and e-business.
- identify e-business development needs in organisations.
- make use of the possibilities of e-business.
Content
What are the key digital communication and distribution channels of the hospitality field?
What new digital applications are there to support hospitality business?
What is the role of e-business in developing hospitality enterprises?
How does the development of digital communication channels affect the behavior and role of customers in hospitality business?
How do you identify e-business development needs in organisations?
How do you utilise the possibilities of e-business?
Evaluation scale
1-5