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Digital marketing in hospitality services (5 cr)

Code: MR00DU58-3003

General information


Enrollment

08.11.2021 - 21.11.2021

Timing

07.03.2022 - 01.05.2022

Number of ECTS credits allocated

5 op

Virtual portion

5 op

RDI portion

1 op

Mode of delivery

Distance learning

Campus

Ecampus

Teaching languages

  • Finnish

Seats

0 - 40

Degree programmes

  • Degree Programme in Tourism and Service Business

Teachers

  • Kirsi Kuusisto

Teacher in charge

Kirsi Kuusisto

Groups

  • MRMI21KV
    Tourism and Service Business, online studies

Objective

You become familiar with the professional terminology and methods related to digital marketing.
You understand the meaning of different platforms and channels in selling and marketing hospitality services.
You can use digital channels in your studies and future work.

Content

What is digital business as a phenomenon and the role of social networks in marketing?
What different platforms and channels are used in online marketing?
What do customer relationships (CRM) and customer experience (CX) mean online?
What is the meaning of social media and content production in digital business?

Evaluation scale

1-5