Customer-oriented productization in hospitality business (5 cr)
Code: MR00DU59-3002
General information
Enrollment
08.11.2021 - 21.11.2021
Timing
10.01.2022 - 07.03.2022
Number of ECTS credits allocated
5 op
Virtual portion
5 op
RDI portion
1 op
Mode of delivery
Distance learning
Campus
Ecampus
Teaching languages
- Finnish
Seats
20 - 60
Degree programmes
- Degree Programme in Tourism and Service Business
Teachers
- Marjut Kasper
- Kirsi Kuusisto
Groups
-
MRKT20SVTourism and service business, online studies
-
MRMI20SVTourism and Service Business, online studies
Objective
You can:
- find out the needs of different customer groups in hospitality business.
- identify different steps of productization in hospitality management and pay attention to the requirements of legislation.
- produce services according to the concepts of productization in a sustainable way.
- use the methods of service design as part of productization.
- network with professionals and companies of different fields.
Content
Which are the key concepts of productization?
What kind of process is productization?
What kind of requirements of legislation does productization include?
How to collect customer information and involve customers in development?
How to use the key concepts and methods when producing customer-oriented services?
How to work together with customers, users and target groups in the service design process?
How to plan, produce and evaluate productization?
Evaluation scale
1-5