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Service conceptualization (10 cr)

Code: MY00BJ06-3006

General information


Enrollment

08.11.2021 - 21.11.2021

Timing

10.01.2022 - 31.05.2022

Number of ECTS credits allocated

10 op

Virtual portion

6 op

RDI portion

9 op

Mode of delivery

40 % Contact teaching, 60 % Distance learning

Campus

Kouvola Campus

Teaching languages

  • Finnish

Seats

20 - 32

Degree programmes

  • Degree Programme in Service Design

Teachers

  • Marjo Suviranta
  • Minna Pimiä

Teacher in charge

Marjo Suviranta

Groups

  • PAKV21KM
    Service design, part-time studies

Objective

You can specify the objectives, definitions and business model to the service concept based on the studies.
You can utilize brainstorming methods innovatively and widely in the developing of the concept.
You can visualize the planning, estimate it and design alternative solutions together with the interest groups.

Content

How do you design and carry out the service concept to a chosen task field?
How do you analyze and justify the choices of different phases?
How do you present and test planned service concept with stakeholders?

Materials

Osterwalder, A., Pigneur, Y., Bernarda, G. & Smith, A. 2014. Value Proposition Design. How to create products and services customer want. New Jersey: John Wiley & Sons Inc
Stickdorn, M. & Schneider, J. (EDS.) 2012. This is service design thinking. Basics -Tools - Cases. Amsterdam: BIS Publishers

Teaching methods

Scheduled track:
Teaching organized according to timetable, in addition to working order share of the independent work as agreed.

Independent track:
The learning process that has been integrated into the work will be possible if in your assignments you can develop the know-how that has been mentioned in the objectives and contents of the study module. Contact the teacher of the study module before the beginning of the study module in good time to determine it
• is the learning process that has been integrated into the work possible in your own assignment
• what kind evidence you are able to give from your know-how
• witch parts of the study module you have to participate in teaching

Employer connections

With the realization the working life project or practical RDI-project is made.

Student workload

10 op means 10 x 27 h =270 hours students works

Evaluation scale

1-5

Assessment methods and criteria

It is estimated: learning exercises and the student's self-reflection.
Grounds: contents, plane of exercises and the student's own estimate of the learning.
Active participation and approved assignments
Excellent (5), Good (4-3), Satisfactory (2-1) Fail (0)