Service productization (5 cr)
Code: MY00BJ11-3001
General information
Enrollment
15.08.2019 - 30.08.2019
Timing
01.08.2019 - 31.12.2019
Number of ECTS credits allocated
5 op
Virtual portion
3 op
RDI portion
1 op
Mode of delivery
40 % Contact teaching, 60 % Distance learning
Campus
Kouvola Campus
Teaching languages
- Finnish
Seats
15 - 25
Degree programmes
- Degree Programme in Sales and Marketing
Teachers
- KY Opettaja
Teacher in charge
Mari Hämäläinen
Groups
-
MYKV17SM
Objective
You can model the service concept using different modelling methods.
You can engage customers and other stakeholders for service development.
You can commercialize service concepts.
Content
How can the service concept be modelled?
How can the service concept be estimated and can be further developed with different interest groups?
How service offerings are built and commercialized?
Qualifications
Customer interface and Conceptualization -modules