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Service productization (5 cr)

Code: MY00BJ11-3001

General information


Enrollment

15.08.2019 - 30.08.2019

Timing

01.08.2019 - 31.12.2019

Number of ECTS credits allocated

5 op

Virtual portion

3 op

RDI portion

1 op

Mode of delivery

40 % Contact teaching, 60 % Distance learning

Campus

Kouvola Campus

Teaching languages

  • Finnish

Seats

15 - 25

Degree programmes

  • Degree Programme in Sales and Marketing

Teachers

  • KY Opettaja

Teacher in charge

Mari Hämäläinen

Groups

  • MYKV17SM

Objective

You can model the service concept using different modelling methods.
You can engage customers and other stakeholders for service development.
You can commercialize service concepts.

Content

How can the service concept be modelled?
How can the service concept be estimated and can be further developed with different interest groups?
How service offerings are built and commercialized?

Qualifications

Customer interface and Conceptualization -modules