Analysing markets and competitive environment (5 cr)
Code: MY00CY23-3003
General information
Enrollment
15.08.2019 - 30.08.2019
Timing
30.08.2019 - 31.12.2019
Number of ECTS credits allocated
5 op
Virtual portion
3 op
RDI portion
3 op
Mode of delivery
40 % Contact teaching, 60 % Distance learning
Campus
Kouvola Campus
Teaching languages
- Finnish
Seats
0 - 60
Degree programmes
- Degree Programme in Service Design
Teachers
- Harri Ala-Uotila
- Mari Maunula
Teacher in charge
Mari Maunula
Groups
-
MYKV19KM
-
PAKV19KMService design, part-time studies
Objective
You can identify and describe economic phenomena and the impact of service-dominant logic on organizations.
You can identify and describe knowledge needs related to a company’s markets and competitive environment
You are able to acquire and analyze relevant information related to a company’s markets and competitive environment
You are able to draw conclusions and apply knowledge in decision making
Content
What market players and factors affect a company’s markets and competitive environment?
What kind of knowledge a company needs about its markets and competitive environment?
How a company can acquire and analyse information about its markets and competitive environment?
What factors affect company’s financial management?
How information is utilized in decision making?
Evaluation scale
1-5