Digital marketing communications (5 cr)
Code: MY00CY25-3001
General information
Enrollment
15.08.2019 - 30.08.2019
Timing
26.08.2019 - 22.12.2019
Number of ECTS credits allocated
5 op
Virtual portion
3 op
Mode of delivery
40 % Contact teaching, 60 % Distance learning
Campus
Kouvola Campus
Teaching languages
- Finnish
Seats
20 - 40
Degree programmes
- Degree Programme in Sales and Marketing
Teachers
- Päivi Hurri
- Johanna Harju
Groups
-
MYKV18KM
Objective
You can plan and use the means of digital marketing communications to different target groups, taking into account the goals, message and measurement of the communications
You master the technical basic skills of computer graphics and layout
You can take into consideration the ethical principles of marketing communications
Content
What do integrated marketing communications and digital marketing communications mean?
How is digital media utilised in marketing communications?
How are computer graphics- and layout programs utilised?
How is digital marketing communications monitored and measured?
What are the ethical principles of marketing communications?
Evaluation scale
1-5
Qualifications
Customer-oriented marketing