Digital marketing communications (5 cr)
Code: MY00CY25-3003
General information
Enrollment
15.08.2020 - 04.09.2020
Timing
17.08.2020 - 31.12.2020
Number of ECTS credits allocated
5 op
Virtual portion
3 op
RDI portion
3 op
Mode of delivery
40 % Contact teaching, 60 % Distance learning
Campus
Kouvola Campus
Teaching languages
- Finnish
Seats
12 - 25
Degree programmes
- Degree Programme in Sales and Marketing
Teachers
- Päivi Hurri
- LYK1 Opettaja
Teacher in charge
Päivi Hurri
Groups
-
MYKV19KM
Objective
You can plan and use the means of digital marketing communications to different target groups, taking into account the goals, message and measurement of the communications
You master the technical basic skills of computer graphics and layout
You can take into consideration the ethical principles of marketing communications
Content
What do integrated marketing communications and digital marketing communications mean?
How is digital media utilised in marketing communications?
How are computer graphics- and layout programs utilised?
How is digital marketing communications monitored and measured?
What are the ethical principles of marketing communications?
Evaluation scale
1-5
Qualifications
Customer-oriented marketing