Digital marketing communications (5 cr)
Code: MY00CY25-3004
General information
Timing
01.10.2019 - 31.01.2020
Number of ECTS credits allocated
5 op
Virtual portion
5 op
Mode of delivery
Distance learning
Unit
Open UAS and Continuing Education
Campus
Ecampus
Teaching languages
- Finnish
Degree programmes
- Degree Programme in Business Management
Teachers
- Johanna Harju
Teacher in charge
Johanna Harju
Objective
You can plan and use the means of digital marketing communications to different target groups, taking into account the goals, message and measurement of the communications
You master the technical basic skills of computer graphics and layout
You can take into consideration the ethical principles of marketing communications
Content
What do integrated marketing communications and digital marketing communications mean?
How is digital media utilised in marketing communications?
How are computer graphics- and layout programs utilised?
How is digital marketing communications monitored and measured?
What are the ethical principles of marketing communications?
Evaluation scale
1-5
Qualifications
Customer-oriented marketing