Brand building (5 cr)
Code: PA00DF14-3003
General information
Enrollment
08.11.2021 - 21.11.2021
Timing
10.01.2022 - 31.05.2022
Number of ECTS credits allocated
5 op
Virtual portion
3 op
RDI portion
1 op
Mode of delivery
40 % Contact teaching, 60 % Distance learning
Campus
Kouvola Campus
Teaching languages
- Finnish
Seats
20 - 32
Degree programmes
- Degree Programme in Service Design
Teachers
- Minna Pimiä
Teacher in charge
Minna Pimiä
Groups
-
PAKV21KMService design, part-time studies
Objective
You understand the customer value creation process and be able to take care of these when creating marketing plans.
You understand the key role of brand management.You are able to use different tools to develop and strengthen a company's brand.
You are able to create suitable brand strategies and implement them.
You are able to make brand communication plans and implement them effectively.
Content
Where does the customer value consist of from and how is it taken into consideration when creating marketing plans?
What is the central role of the brand management?
What different brand building tools exist and how are they used when developing and strengthening the brand of the company?
How are the brand strategies created and carried out?
How are the brand communication made and how are they effectively utilised?
Teaching methods
Scheduled track:
Teaching which is in accordance with the working order and control ( 5 cr).
Independent track:
Demonstration/recognition of prior learning.
Blended track:
Credit transfer or partial credit transfer.
Evaluation scale
1-5