Managing networks and customer relationships (5 cr)
Code: SJ00DV03-3002
General information
Enrollment
14.12.2020 - 14.01.2021
Timing
01.01.2021 - 31.07.2021
Number of ECTS credits allocated
5 op
Virtual portion
4 op
Mode of delivery
20 % Contact teaching, 80 % Distance learning
Unit
Department of Social Services and Health Care, Mikkeli
Teaching languages
- Finnish
Seats
20 - 40
Degree programmes
- Master's Degree Programme in Development and Leadership in Health Care and Social Services
Teachers
- Maija Vihervirta
- Anna Makkonen
Groups
-
SJMI20KYDevelopment and Leadership in Health Care and Social Services, master studies
Objective
You know the importance of feeling, trust and commitment in managing networks.
You can create the starting points for interaction and partnerships between people and organizations in a genuine dialogue.
You will be able to organize projects that encourage enthusiasm, motivation and commitment of the actors towards a common goal.
You can acquire and evaluate information for managing multichannel customer relationships.
You will be able to lead partnerships and multicultural partnerships in a entrepreneurial way.
You will be able to plan and implement marketing in the deepening of customer relationships as part of strategic management.
Content
How do you implement the importance of feeling, trust and commitment in network management?
How do you implement interaction and partnerships between people and organizations in genuine dialogue?
How do you organize projects that encourage enthusiasm, motivation and commitment towards a common goal?
How do you acquire and evaluate information for managing multichannel customer relationships?
How do you lead partnerships and multicultural partnerships with an entrepreneurial approach?
How do you plan and implement marketing in the deepening of customer relationships as part of strategic management?
Evaluation scale
1-5